AICFO Founder · Aithony — 26+ years of finance and strategy experience: started in audit and advisory at a Big Four accounting firm, and spent years as CFO and board director at several listed companies. Having been through the full journey from startup, growth and IPO to transformation — I have personally been in the arena for most of the critical decisions you face today.

Whether a business lives or dies often depends less on how hard it works day to day than on whether it makes the right critical decisions at the right time.
Read the landscape, know yourself, time it right. The right decision at one critical juncture can change a company's fate.